2016
Fruut
No sugar, colourings or preservatives, just dehydrated fruit.
Sales arguments such as these are not found in any food product, not even in the range of dehydrated fruit snacks. They can be found at Fruut.
The aim of the packaging project was to emphasise the main characteristic of Fruut's fruit snacks: 100% natural. They're fruit, full stop. And the packaging was designed with this in mind.
In keeping with the philosophy of the mother packs, we subsequently designed special editions with the seal of approval, sometimes of great little heroes, sometimes of sportsmen, such as surfer Vasco Ribeiro. In all of them, however, the Fruut difference was the common and outstanding denominator.
