It was intended to promote Solinca clubs to the young audience and, at the same time, to communicate the brand sponsorship to the music festival Marés Vivas 2013.
Under the motto "Are you coming to workout or is it just hot air?", we went to Porto’s preferred nightlife spot challenge young people to scream loudly, so everyone could hear, the Solinca’s brand name.
The screams were picked up by a decibel meter, with each result being pointed out by a team of promoters and then published on the Facebook brand page. Those who ranked on the top were offered double tickets for Marés Vivas 2013.