It was in the middle of the competition that we made the second moment of activation of the Continental brand in the athletics competitions of Porto in 2018. This time, we infiltrated the platoons a lively troupe of promoters, all disguised as Crash Test Dummies and armed with posters with motivational messages, selfie-sticks and lots of energy.
The main mission of these figures was to ensure that the tests ran smoothly, just as they do in the tests they are subjected to in the automotive industry. It is true that, here and there, it was necessary to give a little push to more exhausted athletes, or put up safety cords to isolate any athlete who needed to tighten their laces. But, most of the time, this team was more committed to encouraging and encouraging the hosts, both on and off the road.