The company was looking for professionals in different areas such as Logistics, Marketing or Purchasing & Design. For each one of them a corresponding look was created, through a combination of products, inspired by the ‘’knolling’’ concept (popular in the fashion world).
The photographs with the various looks were published in the brand’s Instagram, containing information about the positions and Parfois Recruitment Day, an event that took place at Hotel Lutécia (Lisbon) on July 18, 2014.
From each image, the candidates arrived at the campaign website: www.parfoisrecruitmentday.com.
- Over 2000 applications received;
- Several news and references generated: Público (P3), Diário de Notícias, Dinheiro Vivo, Briefing, LuxWoman, Meios&Publicidade, Imagens de Marca, HR Portugal, Boas Notícias, etc.