In 2009, an unprecedented pillow battle took place on Avenida dos Aliados, in Porto.
TMN wanted to take the opportunity to activate its ‘’Moche’’ brand and interact with the participants of the contest.
We infiltrated the battle arena with twenty promoters, dressed in t-shirts and pillows with the colours of the brand and instructed in a mission: as soon as the battle started, they should shout the very appropriate slogan ‘’Moche!’’
The action was filmed and the video was published on YouTube.
- Several publications on the web and national and international media;
- Several people and media associated TMN with the organisation of the event.