Furniture Capital
53rd Capital
do Móbel
2022
This campaign, designed for the Paços de Ferreira Capital do Móvel brand, has a creative concept inspired by the brand's humour.
Videos
In the production of the publicity videos to promote this edition of Capital do Móvel, we demystified the jokes, removed their negative charge and made them quite literal.
The result was praise for beautiful shelves and large cupboards, expressions that reside in the popular lexicon but which, in this context, correspond to pieces of furniture.
