Continental
Trust
2017
How far does your trust go? This question was the starting point for the campaign created for Continental.
Can we trust what we can't see?
In the narrative we developed, we decided to show the daily life of a person, from the moment he wakes up until he reaches his daily destination. This character makes her way confidently... and we only realise that she is blind halfway through the narrative.
The message is clear: we don't need to see to trust Continental.

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