Shop in Porto
Black Friday
2020
In this campaign, we're applying the most commercial concept of all, Black Friday, to the most traditional trade of all, the high street.
The aim of this campaign for the Shop in Porto was to increase the number of downloads of the app and registrations on the platform, of course, but the mission was much bigger than that.
Posts and newsletters
The main aim was to promote traditional commerce, to convey a sense of familiarity with small businesses and to invite consumers to explore Porto's rich heritage.
