Ford

B-Max

2016

The Ford of Europe brand wanted to promoting the new Ford B-Max modelThis is the main benefit of the new vehicle: the doors are not separated by the common central pillar, which allows them to open by 1.5 metres.
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From a brand idea, "skinamos" cars parked on Avenida 5 de Outubro, in Lisbon, by means of a tarpaulin the same size as the entrance to the new B-Max.
Owners of skinned cars were offered free car washes at Ford dealerships.
The action was filmed and ten videos were produced during the day, which were published on the brand's Facebook page every hour.
At the same time, another video was produced showing people with mobility difficulties getting into "conventional" cars from competing brands. With each case, the advantage of the Ford B-Max's easy access was reinforced.
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