2022
Xelerate Tech
In this branding project, we developed the graphic identity for the Xelerate Tech brand. We wanted it to convey a dynamic and avant-garde image.
For these reasons, you'll find inclined/broken elements, giving the idea of movement. Green conveys innovation, confidence and refers to a more technological universe. Today, all online and offline communication of the brand has this identity present.
There are three established ways of using the main logo: in colour, white and black. The main logo in colour must be used on white backgrounds or images with 70% of white. The white version must be used on backgrounds or images with at least 50% of black. On the other hand, the white version should only be used in printed versions, when there are colour limits in print and on a dark background.
