The aim of these activations was to explore unusual situations, provoke a fun reaction and show that the technology company has a healthy, collaborative working environment that supports its community.

In this video entitled "Hug"At the end of the day, a person dressed as a panda hands out warm hugs to passers-by. The action symbolises Critical TechWorks' commitment to the well-being and support of its community of workers, promoting a positive and welcoming environment.

In the video "Point"In the film, a person answers a banana as if it were a mobile phone, amusingly highlighting the importance of not missing essential calls. The message is clear: a few opportunities can change your future, and being aware of them can make all the difference.

In the video "Support"At the end of the day, an organised cheerleading squad encourages people in the street as they exercise, applauding and motivating their every move. The action symbolises the spirit of unity and support among the company's workers, showing that together everyone can go further.