At a time when men dominated even more job vacancies in the technology industry, Blip wanted to make a difference by winking at issues of equality and parity.
In addition to the campaign video, which was used on the brand's networks and had great repercussions in the Portuguese and international press, we went to university and technology centres to ask professionals and students if they already knew Blip or the campaign. The result is below, in 4 videos made in Braga, Aveiro, Coimbra and Lisbon.