Meel

2022

With a minimalist but striking and vibrant graphic identity, MEEL presents itself as a sophisticated and fun brand.
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For this streaming platform dedicated to online natives who value gastronomy and foodies always on the lookout for new experiences, the intention was to create an impactful and entertaining language, very much aimed at a relaxed, urban audience that values new experiences. Some of these are stimulated by the consumption of content.
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Graphically, the composition of all these elements ends up resulting in a logo that benefits from the best of both worlds:
  • The base shape, closed and compact, helps to emphasise the naming and increase the brand footprint on all communication pieces.
  • And the arrangement of the letters breaks with the rigidity and gives the logo the desired dynamism and movement in a brand that presents itself digitally.
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