Aruba

2022

Aruba Pet Nutrition is a brand of food for dogs and cats that revisits the close relationships people have with their animals company.

In this sense, the letters are quite close together and don't respect their own structure. The colours convey comfort and closeness which are characteristics that consumers also have in their relationships with their dogs and cats.
Aruba celebrates the positive relationship between owners and their pets. With this in mind, we have developed packaging that conveys positive feelings and puts pets in the spotlight.
A photo shoot was carried out to highlight dogs and cats, and the images were worked on to attribute certain characteristics to their personalities. In addition to traditional packaging, we went one step further and developed sachets, boxes and personalised freezers.