2018
Zero Carbon
And just when you thought there was nothing left to do with coal, lo and behold, we have developed, since the creation until launch, the Zero Carbon brand.
We changed everything, from the conventional colour of the packaging to the name and uncompromising and friendly attitude of this superior product, which harms no-one and the planet we share.
Now, not all coal is the same, there is one that is Zero, so that the whole world understands, in good Portuguese or universal English. But that's not all. Zero because it's just coalNo stones or twigs. What's more, and not least, this charcoal is made from wood that has been cleared of weeds, such as acacia. When burning, it doesn't release flames or toxic gases, thanks to the slow pyrolysis method used in its production. Zero is so, no harm done.
In order to condense all the advantages of Zero Charcoal, we have developed this series of pictograms that broadly translate into: less cost for restaurants to clean the chutes; less waste and more charcoal; more profitability, demonstrated by the higher calorific value compared to traditional charcoal; more flavour in food and less burning; less smoke and toxins and, by extension, more clean air and health; more safety and fewer sparks; quicker lighting, i.e. less than 10 minutes for the coals to be ready.
