Critical Techworks
Free The Code
Monkeys
2022
This campaign was designed for Critical TeckWorks and, as well as having a notoriety aspect, it also has the intention to capture leads for recruitment in the company.
The campaign website is still active. On this page you can see the video developed and the manifesto that guided our proposal.
In its manifesto, this campaign argued that programmers should be free and happy in their work, rather than simply repeating mechanical and routine tasks.
This stimulation of critical thinking is in line with the brand's policy and the idea of how its ecosystem works in practice. In addition to its strong online presence, this work had a large scale guerrilla marketing strategy with stickers all over the streets of Porto and Lisbon and the distribution of bananas, to which no one was indifferent.
Manifesto
Website
